Job Responsibilities

• Digital Marketing scope includes execution through search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, social media marketing & optimization, e-mail direct marketing and selected display advertising.
• Social Marketing activities in line with planned Marketing requirements & goals.
• Ensuring 'Always On content strategy' - The role will work with product & program managers to ensure omnipresent ‘always-on’ content strategy that supports the triangulated priorities from product, marketing and sales.
• Creating standard operating procedures (SOP’s) for the planning, execution, optimization, distribution and amplification of the content.
• Auditing content gaps – Formalise and execute a structured approach on content delivery before marketing automation execution. Investigating and understanding what content our target group wants, in which stage of the purchasing process they want it, and in what format.
• Playing up as a gatekeeper to ensure content engages and inspires target group through all stages of that decision making process.
• Driving cadence to audit the content strategy across key market, identify gaps and solution alternatives to fill the gaps so as to improve the ‘click to action’ optimizations required on the site, lead generation forms etc.
• Driving an 'always-on' demand gen focused editorial calendar for key buyer personas. Work with program managers to ensure content availability to support the needs of these personas.
• Partnering with communications team to create meaningful and online-friendly consumable content to fuel conversations, e.g. content for social media networks, blogs, visual content, and premium content assets -- like tools, eBooks, or webinars.
• Managing in-house resources and outsourced agencies - content creators, editors, data analysts, graphic designers, videographers, developers, etc.
• Monitoring and reporting on content marketing metrics and evaluate impact of the content strategy based on analytics.
• Plan, manage and implement effective end to end Marketing, Marketing Communications & Related campaigns and activities to meet key KPIs and objectives.
• Any other Marketing & Marcomm related activities & responsibilities as assigned by reporting officer.